Ultimate Way to Talk About Your Competitive Landscape In Your Investor Pitch
“Oh we don’t have any competitors.”
When I hear that from a startup I know it’s going to be a painful pitch session.
On more than one occasion I’ve had to awkwardly show a startup a competitor that they’d never heard of, sending them to do some homework before working on their pitch. (Hey, better me than an investor!)
First, let’s get something straight — competition is a great thing! With no Jerry we’d have no Tom, with no Roadrunner we’d have no Coyote and then there’s the Microsoft/Apple, Samsung/Apple, Google/Apple rivalries that fuel the tech game and keep things fresh and interesting.