Why Market Numbers Just Aren’t Enough for Your Investor Pitch
Size Isn’t Everything…
One of the biggest challenges I see startups struggling with on their pitch deck is what should they say about their market? Where to find the stats? What is their addressable Market?
If you’re not a marketing expert and you’re doing it yourself, this can be daunting. And numbers are only part of the story… While I’m not a marketing expert — I merely tell the story of the market — I’ve written several jillion pitch decks, so here are a few tips for what should be there and how to find it: