So how on earth do you figure out these numbers? Well if you can’t afford to take on a consultant, the first obvious place is Google. If you can find data from reports by Gartner, Forrester, IDC, CB Insights or any noteworthy Market Research firm, that’s great! Not all reports are free but see if you can get access through a friend studying at college – they often get free access to databases. Another fairly inexpensive way to “DIY” – Fivver is an amazing marketplace that from $5 (and up) you can hire someone to do research for you. AskWonder is a fairly new contender that is focused on queries – they’re a little pricier. Be VERY specific what you’re looking for and you’re bound to get better results.