A great strategy is blogging, putting valuable content out to your followers that spreads your name in a positive way and leaves them wanting more is a great way to gain their trust and loyalty. It’s also relatively cheap. How do you get your content out there? Open a blog on Medium and start posting on all social channels. You can pay for sponsored posts or ads on Facebook which is highly targeted and relatively inexpensive. Facebook Ads are another great way to experiment and get to know your audience.